If you’ve studied Internet Marketing at all, you’ve heard “build a list, build a list, build a list!” This is sound advice. Building a list of email addresses, people that are interested in following you – this can be your greatest online asset over time. Of course you’ll want to handle your “list” with care. Don’t spam, don’t email every day, etc etc.
Follow my logic here for a moment… People are subscribing to lists less and less. Some have asked if that burst of squeeze pages, newsletter signup forms and ethical bribes (like an eBook giveaway) are going away for good even. No, I don’t believe they are.
I still sign up for people’s lists all the time. Why not?? You can unsubscribe at any time! If you stumble across a blog or website that provides great content and gets your energized you’re crazy not to opt-in to their list. You’ll get little “reminders” of that excitement plus you’ll stay current in your industry (IMPORTANT!).
Ok, so some question if the “opt-in phase” is gone – I say no. But, I do believe it is becoming increasingly harder to make an offer so irresistible that someone would sign up for your list. I’ve seen people giveaway HIGHLY valuable content: 4 social media training videos, audio clips from a mastery training series, whole books jam packed with value! This is all good as long as it’s working.
Now let’s switch gears for a moment. Facebook is the #2 website in the world with, what, 500 MILLION users? You could only hope to get that much traffic to your website right? We get friend requests left and right, and Facebook even suggests friends for us. We can then send unlimited friend requests out to others.
This is when Internet Marketers asked the question, “Does one even need a website when there’s Facebook?” My two cents is YES, still create a website! For example, this blog feeds into Facebook and other social accounts I have. But I still get a ton of traffic from Google or other search engines. That’s just additional exposure. Plus, I like having a website to express my creativity in my design, resources, images, etc. It’s not a stamped out template that is the same as everyone else. (Not to knock Facebook which is my friend.)
The question of the day is, have you thought of Facebook as your opt-in list??
If not, you absolutely should. Right now I have over 1600 followers on my Facebook page.
These 1600+ followers see every single post I write. This is a luxury folks. If you constantly send out those “gifts” or post something just to post, then most likely, someone will stop being your friend as quick as they started. I log on daily throughout the week (I take weekends off) and send posts about my blog entries, about great software tools I’ve found for free, about relevant news or even inspirational posts. This way I’m constantly providing value (just as you would with an opt-in list, except on Facebook, everyone’s doing it!).
See More Ways on a Previous Post, Top 15 Ways People Use Facebook
Long story short all, get excited about the powers of Facebook. This can be a great marketing tool (plus it does get fun as you build your friends and followers!).