Simply put, you are CRAZY to not take advantage of the blog on your website. Absolutely CRAZY!!
Are you frustrated you aren’t
getting more traffic to your website?
Do you see friends sharing other people’s content and wish they would share yours?
How nice would it be to not just get more traffic, but build your list faster, sell more product and be “in demand?”
This is ALL a result of regular blogging.
My goal is to blow your mind with three things:
- All the ways your blog will supercharge your website and get you massive results
- How easy it is to get started and keep going
- A secret weapon that could blow the roof off your website
Supercharge Your Website with Blogging
Blogging is the heart and blood of your website. It’s what keeps your business flowing and thriving.
Each time you publish a blog post, you prove to Google that you are here to educate and inspire your following on a regular basis. Google will reward your efforts by ranking you higher in its search engine for the topics you write about. The more consistently you blog over a longer period of time, the better you continue to get rewarded. It is CRAZY how much traffic I get to my website by writing just one post per week.
I didn’t start with just one a week though. In the beginning, I wrote 2, 3…even 4 a week. I had heard that something magical happens when a blog achieves 100 posts. I wanted to hit that goal ASAP. I hit it, and I saw a lot more traffic flow in. I built the traffic up to 10,000 page views per month and scaled back to once a week to focus on product development and scaling my business. It’s now a well-oiled machine.
As Google ranks you higher, something very cool happens. Sites with huge followings find and SHARE your posts! The editor in chief of Slate magazine found one of my posts and linked to it from within his blog post. I got 1,000 new visitors to my website overnight!
As you continue to publish great content, people share your blog posts on their sites or -even better – social media. If you think a blog post rocks, you’d share it on Facebook, Google+, Twitter and LinkedIn. Everyone in your network would then see that post, read it, opt-in to that website, buy products and the cycle continues. People advertise you for FREE because your content rocks!
You Can’t Afford NOT to Get Serious About Blogging!
But, I don’t have time! With all due respect, I call BS. You can make time for a task this critical to your online success. If you want the chance to get 1,000 new visitors to your website overnight, or get 10,000+ page views each month, or triple your opt-in list, or, or… you get the point. Blogging is THE answer.
Where to Start? Take 15-20 minutes and sit down with a blank sheet of paper. Write one or two words at the top which encompass the main, overall topic or theme for your business. For example, we can use “Dog Care.” This will become the main theme for your blog. Beneath that heading, write as many sub-topics as you can think of such as: dog food brands, flea treatment, training tactics, dog toys, etc.
Keep going until you literally can’t think of anything else. If you can’t get to 50, type your top keyword phrase into Google and see what comes up to help thought-jog you. The reason behind this exercise is to have a reference list each time you sit down to write a blog post. No more writer’s block, and hopefully this will provide some motivation to keep blogging.
You don’t need to write posts nearly as long as this one. This one is long because I have a point to prove. 😛 Yours can be 400-500 words. Write a blog post once a week – minimum. When you’ve published the post, share it on your social networks and encourage people to read and share your blog post. Tell them WHY they should read your post – give them a reason, give them the benefit.
At the end of the day, if you share good, valuable how-to or inspirational content, your results will be incredible!
Casey Demchak is a one-in-a-million, great copywriter. In my 25+ years of working in advertising, I have met few writers who understand that it takes a real sales pitch to grab and hold an audience. Casey delivers comprehensive, engaging writing that sells in a variety of mediums. He’s a pleasure to work with and consistently comes through with strong, strategic and creative ideas.
I have LOVED working with you and Richard on copywriting for my blog posts and I definitely have more projects that I’d love your help with!!!!
Casey wrote sales messages for my book that are sharp, concise and on target. After pouring my heart into my book, it was very helpful having his fresh perspective and sales writing expertise just a phone call away.
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