How to Create a Brand Book for Your Business | 4-min Fast Track Video Ep #65

There’s something I want you to do. I want you to create a brand book for your business! Sounds complicated, doesn’t it? Guess what? It’s NOT! In fact, it’s really fun and will get you (and your team!) excited, motivated and working better as a unified organization.

I just did this for my business, and it’s already making a difference! My team and I have never been more in tune with the overall organizational branding. From the words we use – and don’t use – to the types of photos and even GIFs we use, we’re enjoying branding clarity on a […]

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Why You Need to Build Your Email List and How to Optimize It | 4-min Fast Track Video Ep #64

You’ve heard a lot of other experts and gurus say, “The money is in the list. Your email list is your number one online asset.” However, I’m a firm believer that quality is better than quantity.

In this video training, I’ll be answering a great question from Sandy Rocourt of our NGNG community. “Why is it so important for my website strategy to strictly focus on building an opt-in email list? Is the email list one of the primary metrics for success?”

Would you rather have 100,000 people on your email list, and a .01% conversion rate or have 500 or […]

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How To Construct Your Video Content for Maximum Impact | 4-min Fast Track Video Ep #63

I’d like to share a video training with you today answering a question that comes from our NGNG community member, Dr. Garric Vosloo, that many business owners want to know. How do you construct your video content so that it creates an impact? You wouldn’t go on a road trip without directions, and you wouldn’t create content without a plan. Why? because neither will get you very far. You need a plan. I always have a plan for my content. The good news? It’s surprisingly much easier than you’re probably thinking.

Check out this training to learn all the […]

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Impress Potential Clients With a Discovery Process That Converts | 4-min Fast Track Video Ep #62

Are you looking to make the most of your potential client intake calls? Many business owners ask me which questions they should be asking during these discovery calls. After all, it’s your chance to make the best possible impression!

This special episode features the one and only Caelan Huntress, and he wants to know what he needs to be asking prospects in order to position himself as their ideal solution. Well, my answer might surprise you.

I don’t have a set list of questions that I ask every potential client. Nope. You know why? Because that feels generic, and […]

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How to Use Opt-In Offers and Content Marketing to Up Your List Building Game | 4-min Fast Track Video Ep #61

Are you feeling overwhelmed trying to master your list building strategy? If so, you are not alone! List building is confusing! There are so many options, and it seems like everybody is giving us conflicting advice.

Do you need a separate landing page, should you use one of those pop-up boxes, what types of lead magnets are best to use?

It’s time to take a deep breath, grab a pen and paper and discover my own strategy that has done wonders for my business. I’m holding nothing back because I believe in sharing as much value as possible. So, even though this […]

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Create Engaging Website Videos With These Expert Video Marketing Tips | 4-min Fast Track Video Ep #60

Are you hesitating to create a video for your website’s home page? I hear from so many authors, speakers and entrepreneurs who say they want to create one – but aren’t sure what to include or leave out.

Video marketing can be a little scary. To do it right, you need to let your guard down and put your true, raw self out there (what did I tell you – scary!).

It’s time to put your nerves and uncertainty aside and up your video marketing game. Every single business owner should have a video on his or her home page. It’s an […]

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Physiotherapist Seeks Expert WordPress Website Development for New Practitioner Offering

After more than 20 years as a practicing physiotherapist, Garric Vosloo began to understand the limitations inherent in his chosen form of practice. Whether he was working with private citizens or Olympic athletes, he felt the healthcare profession was falling short for a significant number of patients.

Even lecturing at a post graduate level, which kept him at the forefront of treatment modalities, did not increase his confidence in traditional medicine: traditional medicine was treating the symptoms and not the root cause of the patient’s problem. Seeking a new, more effective path, Garric discovered Functional Medicine.

According to Garric, the addition of […]

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How to Avoid The Pinball Effect and Be More Productive

A recent coaching call got me thinking more deeply about how “chaotic” our minds can get as entrepreneurs.

Do you ever feel like the ball in a pinball machine?

We’re trying to focus on developing a program, but then we need to write that blog post, and oops we need to say something on social media… then,”oooh…. look who just launched a new program! It’s gorgeous. Gosh, I’m not doing enough… Maybe that idea I had wasn’t right… Maybe I need to do this new thing. Ok, I’m going to start mapping that new idea out. Oooh this is fun! Wait… I […]

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4 Keys to Business Growth

Growing your expertise-based business is tricky. There, I said it. It may not be what you want to hear, but if you’re running a business that makes money as a result of you selling your unique skills and knowledge, it’s something you have to know … and you probably already do.

I’ve seen many talented entrepreneurs get stuck. They get stuck on a plateau and don’t know how to climb to the next level. (I see this a lot with coaches. If you’re a coach, you are your business, and there’s only so much of you to go around, right?). It’s […]

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How to Repurpose Your Content on Multiple Online Platforms | 4-min Fast Track Video Ep #59

Get ready for a great content strategy tip! It’s all about how to repurpose your content across multiple online platforms.

So many people get frustrated when it comes to producing content. I get it! After all, we absorb content in so many ways these days (video, audio, text-based blog posts, etc.) that it feels impossible to give people what they want. But creating and sharing content doesn’t have to stress you out or be overwhelming. In fact, today’s tip is one that can actually make your life easier.  Really!

By starting with a simple blog post, you can repurpose your content across […]

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