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Lead Pages vs. Sales Pages| 4-min Fast Track Video Ep #28

When it comes to lead pages vs. sales pages, are you confident that you know which is which?  These pages are used for very different purposes, so understanding the difference – and using them effectively – will help boost your success.

Lead pages (also referred to as landing or opt-in pages) are distraction free pages with one call to action.  Typically, they encourage people to join your email list.

Sales pages are longer, more detailed pages used when you are selling something and typically include social proof, an integrated shopping cart and delivery method.

So, which do you use?

This depends on your goal.  Are you looking to boost email subscribers?  Do you plan to run a webinar or create an affiliate site?  Maybe you’ll soon be offering an exciting new online program!

I’m explaining which type of page you should use for which purposes … and options for implementation.  

You’ll learn:

  • How to differentiate between lead and sales pages
  • Which type of page serves what purposes
  • How Click Funnels comes into play
  • How your technical ability might affect your choices

If you’ve ever been confused or uncertain about lead pages and sales pages, this 4-min Fast Track video will clear things up and boost your confidence!

 

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2 Comments

  1. Mary Collette Rogers on November 15, 2017 at 7:32 am

    Amber, I actually put my landing pages on my website as well as in Get Response because with Get Response, someone who opts in gets added to my email list automatically and they are “in the system.” Is that really possible/easy enough to do if you LP is only on your website? Or do you have to manually transfer them to your email list?

    • Amber Ludwig-Vilhauer, Online Business Coach on November 15, 2017 at 3:13 pm

      Hi Mary and thank you for watching this video, and for your feedback! That’s awesome. I’ll be honest I’m not following your question though. If you add a landing page to your website, you’ll add in an optin box with form code generated from GetResponse. So when someone opts in through your website landing page, they are added to Get Response. I can’t think of a scenario where you would manually need to add anyone to your email list. Inside of GetResponse, you can create multiple lists and multiple forms (each connected to a list). You simply add those forms to any landing page and people get added into your database. I hope that helps but if I’ve misunderstood your questions please let me know and I’ll try again! 🙂 – Amber

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