It’s not just about the number of followers you have on Facebook or Twitter that matters. This is a HUGE misconception people have about social media. It is WAY more about the connection you have with your following, and their loyalty, than the number.
My following is SUPER loyal for example, because they see how I pour myself into my work and truly want to help them.
One way I suggest improving the quality of your social media engagement, and therefore your following’s social media experience, is to study what others are doing.
Spend 30-60 minutes each month on Facebook, Twitter, Google+ and LinkedIn researching companies and individuals related to your industry. You may want to do a quick Google search if you do not know who your competitors are. For example, search “dog trainers.”
As you locate your competitors, thoroughly scan their Facebook, Twitter LinkedIn pages to evaluate what they are doing.
You are looking for…
- the number of friends they have
- what kind of content they post,
- how frequently they are making posts,
- are their friends or followers posting on their wall,
- are they generating a lot of comments,
- do they offer different media posts,
- are they self-promoting their products and services and how often / how do they do it,
- what is the mood like on their page, etc.
It will become obvious to you if this competitor has 30 friends and never posts, then they are not a model to follow. But if you find a competitor that has 1,500 friends, has a lot of activity on their page and is branding themselves well, then they are someone to study and learn from.
During your research be sure to take out a piece of paper and jot down ideas of what you want to improve about your own Facebook, Twitter, LinkedIn etc pages.
Social media is not a one-way street of you promoting yourself. I invite you to spend the time and do this research to improve your social media efforts. You’ll be shocked at how much better your results will get with a little extra care in this department.
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